The Brazilian Amazon contains approximately 20% of the world’s flora and fauna, represents 64% of the total Amazon rainforest, and covers 60% of the Brazilian territory. Yet, the Brazilian Amazon is constantly under pressure as it is seen as the ultimate natural resource frontier to be exploited and converted for developed purposes. In this sense, it is essential to have models that combine the conservation of biodiversity and ecosystem services with sustainable and inclusive business opportunities.
The Catalyzing and Learning Platforms and Partnerships for Biodiversity Conservation (CALPP) program is funded by USAID and implemented through CIAT along with a network of local partners. By engaging the private sector through investment and their active participation in the implementation of sustainable development activities, the program’s goal is to transform the way we approach conservation in the Brazilian Amazon. To do so, CALPP is helping facilitate private sector led platforms and partnerships interested in promoting sustainable business models, as well as economic opportunities that improve the wellbeing of local communities and increase the value of products and livelihoods that require healthy forests, habitats, and natural resources to function properly. Over time, preference for such livelihoods and activities is expected to displace those that lead to deforestation and biodiversity loss.
To achieve this, CALPP:
• Advances private sector engagement, leadership and investments in Amazon biodiversity conservation and sustainable development by strengthening, expanding and consolidating the collective action platform, called the Partnership Platform for the Amazon (PPA).
• Identifies, co-design and implement pilot Public-Private Partnerships (PPP) and initiatives with the private sector engagement (PSE) under the PPA umbrella in order to implement, learn and disseminate private-sector-led better practices and models for Amazon biodiversity conservation and sustainable development.
• Leads a robust process of monitoring, evaluation, and learning (MEL) through a participatory action research model, co-designing processes, systems, metrics, and approaches together with the private sector and USAID/Brazil to monitor, evaluate and capture learned lessons and better practices to work with the private sector.
Since the creation of the PPA in 2017, which is now comprised by 30+ companies and has two chapters in the Brazilian Amazon (Amazonas and Pará), CIAT is innovating the way it conducts research and has impact. CIAT is not only an observer assessing the performance of the portfolio of private sector led initiatives, but is also an active participant identifying solutions, providing technical support, facilitating and coordinating activities. In Brazil and through CALPP, CIAT is building a learning community of partners alongside the application of solid monitoring and evaluation approaches to capture lessons learned in the implementation of USAID’s private sector engagement strategy. CIAT will lead the development of a Biodiversity Monitoring Tool (TerraBio) and the application of a Social Network Analysis (SNA) model. CIAT will also be responsible for providing geospatial analysis to USAID’s mission and will accompany the implementation of a Social Progress Index (SPI) together with the Avina Foundation and USAID.
In a country where CIAT’s presence is still limited, the implementation of CALPP has been possible with the support of strategic local partners such as the Institute of Conservation and Sustainable Development of the Amazon (IDESAM), the Amazon Conservation Team (ECAM), Peabiru Institute, and more recently, Forest Trends.