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Since CIAT created the Latin American Fund for Irrigated Rice (FLAR) in 1995, it has evolved into a strong regional organization encompassing 36 public and private sector partners in 17 countries. FLAR has rapidly made important contributions to the rice sector in Latin America. In Ecuador, two FLAR varieties introduced only 5 years ago are already planted on 36% of the total rice area. In Bolivia, the FLAR variety MAC18 is rice growers’ favorite variety and covers over 25% of the rice area. While providing similar yields as the top rice varieties, these FLAR varieties have superior grain quality and receive premium prices on the markets.